?? ????? ???????? ?????? ????????? ???????? EAT ???? (Expertise, Authoritativeness, Trustworthiness) ???????? ??? ?? ???????? ???????? ???? ?????? ????????? ??????? ?? ????? ?????? ???? ?????? ??????. ?? ??? ?????? ?? ????? ??? ???????? ? ?????? ????? ?? ?? ?????? ?????? ??????????. ?????? ?? ????? ??????????? ????? ?? ???? ????? ?????? ? ???? ????